Your Horses Deserve a Website Built by People Who Get It
You don’t need a web designer who asks what a gelding is. You need someone who already understands how buyers shop, what breeders need to explain, and why that stallion page matters so much.
We specialize in websites for horse businesses — breeders, trainers, stallion stations, sale operations. It’s our niche because we live it.
[WHAT WE BUILD]
Websites That Work the Way Your Operation Does
We offer three website packages for horse businesses, tailored to different operational stages. These range from a straightforward, professional sales site to a comprehensive program showcase, culminating in a premium brand build for extensive operations.
Every site we build shares the same foundation: your website is structured around your horses, not around generic pages. Your horses have their own section of your site with professional design already in place. When you add a horse, you’re working in a dedicated area built for that purpose, with layout patterns ready to go. You’re not starting from a blank page and guessing what goes where and how to get the pedigree to look right.
Your sale listings, stallion roster, and broodmare pages all stay organized because the site is designed around how a horse operation actually works. Sell a horse? One click updates the listing and you move on. New foal crop? Add them and they show up where buyers will find them. The structure is already there — you’re filling it in, not building it from scratch. We can even build draft pages for expected foals during the winter so you are ready when your busy foaling season starts.
Whether you need a straightforward sales site or a full showcase for your stallions, broodmare band, and breeding program, the right level depends on where your operation is today and where you want to take it. We’ll help you get there.
[HOW WE’RE DIFFERENT]
What Makes This Different from DIY or a Generic Web Agency
We already know your industry. We don’t need you to explain the horse industry to us – but we want to know about your horse business. We know how buyers actually shop for horses, in part because we have bought and sold our own for years. That saves you time and gets you a better site.
Your site is built around horses, not generic pages. DIY website builders promise you a great site in minutes and then give you a blank page and wish you luck. Our sites are structured specifically for horse businesses — dedicated sections for your sale horses, stallions, broodmares, with professional designs and layout patterns ready to use. You focus on adding your content. The site handles how it looks and where it shows up. And if something doesn’t look the way you want, we are here to fix it.
Your photos won’t make your site bog down. Horse people take a lot of photos. We automatically optimize every image so your site loads fast on phones, tablets, and desktops — without you having to resize anything before you upload.
Your website and social media work together. Every site we build is set up so that when you share a horse’s page on Facebook, it shows up with the right photo, the right description, and a clean link that takes buyers straight to your website — one click from scrolling Facebook to shopping your horses – and only your horses. That’s how you use Facebook without being stuck on Facebook. On our mid-level and premium plans, we also create branded design templates you can reuse for your social media posts, so everything you put out there looks like it came from the same operation — because it did. Yours.
Your site won’t go stale. Every plan includes a design refresh after your third year. We evaluate the site, update the look, and make sure it still reflects where your operation is. No extra charge — it’s part of the deal.
We stick around after launch. Every plan includes training, how-to support docs, monthly support time, hosting, maintenance, and software updates. We know you don’t have time to deal with servers, plugin updates, and all that. You’re not getting a website and a wave goodbye. We even answer emails on evenings and weekends.
[HOW IT WORKS]
From Your First Email to Your Live Site — Here’s the Process
We start with your goals
We hop on a video call and talk about your operation, your horses, and what you need your website to accomplish. We get an understanding of your program and how to convey that message on your site. Selling foals at weaning is a different site than marketing shipped semen on a stallion. Your goals drive every decision from here.
We build while you gather
While you round up your photos, pedigrees, and horse information (we’ll give you a checklist), we’re building the framework of your site in the background — structure, navigation, design. Think of it like setting up the pens before gathering day.
Your site goes live
Most clients can be launched in two to three weeks — as long as we have your photos and content in hand. That’s the honest truth of web projects everywhere: we can build the foundation, but we can’t publish what we don’t have yet. We’ll keep you on track with checklists and nudges to keep things moving. But you will determine our deadline success.
Launch day is exciting, but it’s just the start of our working relationship, not the end of it. You’ll learn how to add horses, make updates, and keep your site current — and we’re here when you need help. Of course, if you don’t have the time to make those changes, we can help with that too.
[ADD-ON SERVICES]
Need a Hand With the Rest of this Work?
Your website is the foundation. Our add-on services help you build on it — or hand off the parts you’d rather not do yourself.
Content Writing & Horse Listings
Don’t want to sit at the computer writing up horse descriptions and sale pages? We’ll write the copy and list your horses for you. You provide the details, we handle the rest.
Professional Photo Editing
Handler removal, lighting and color correction, custom cropping — we make your photos look their best before they go on the site. Good photos sell horses. Great photos sell them faster.
Newsletter & Email Marketing
Email is still one of the most effective ways to reach buyers — if it actually gets to their inbox. We handle the technical setup, build the system into your website, and help you send updates that your buyers will actually open. Your site can also collect email addresses from interested visitors.
Photography by Johnna
On-site photography of your horses, professionally edited and published directly to your website.
Social Media Support
Custom graphics, branded templates, and posting support for your horses and events. We’ll help you use Facebook and Instagram to drive buyers back to your website — where they can actually get the information they need to make a decision.
Don’t Take Our Word for It
“If you genuinely want to take your horse sales to the next level, you will make a move to having Kristin get a website up for you before you move to go feed your horses.”
— Tana Mahlstedt Canen, Mahlstedt Ranch, Inc.
Ready to Talk About Your Operation?
Pick the plan that fits where your horse business is today — or reach out and we’ll help you figure it out. No pressure. No sales pitch. Just a conversation about your horses and your goals.
