My first career was in accounting. My first tax season several interns where brought into the firm to prep tax returns. As a ranch kid, I was stunned to see they all had sticky notes on their cubibles that said things like this:
Bull = entact male cow
Heifer = young cow
Steer = castrated male cow
Mare = female horse
You get the picture? Now that I’ve moved from accounting to digital marketing and website building (you’d be amazed at how similar the skillsets are, lots of people make a similar move) I think back and realize how valuable insight into your business/industry and product really are.
Can you get a decent website from a generalist in webdesign? Sure. Can you get a great site faster and easier from a specialist? Of course you can. You do not have to tell me that a stallion is an intact male horse. I just fed both of mine.