First, write your Horse for Sale listing in your site. We have details of how to do that inside your DHM site. If you use another service, just add your horse the way you usually do. This will work exactly if you use WordPress, like DHM does, and you use the Yoast plugin, which we recommend. If you use something else to build your site, then this will work broadly but you may have to tweak things.
Build your horse for sale post
You’ll have exact directions in your site Help. Just look for Publishing Help toward the top of that big menu along the side in your Dashboard.
Take great photos
Yep, we say that all the time. And yes, decent photos are better than none. And yes, we’ll talk about horse photos a lot. But this step requires an additional photo at 1200 x 630. If you use the wrong size, or more specifically the wrong ratio, Facebook will crop it and of course you’ll have no control. Here’s some photos that I took, cropped for what seemed like excellent reasons and what FB would do to them. In other words, try to get one eye catching pic and upload in this ratio. Even if the one you use in your post is this same photo cropped differently, you’ll need one that is the 1.91 to 1 ratio. Yeah, just think 2 to 1, over 1200 pixels wide, and with some room on the edges for random-seeming cropping.
Don’t forget the Yoast Facebook stuff
You need to fill this section out on every post. Really, yeah it seems like a pain when you are trying to get a bunch of colts on your site late at night or early before work. But it’s how you influence what Google figures out about your page and how it displays it.
Importantly, this section is how you can control the display on Facebook. And that’s necessary because FB doesn’t allow horse sales. Your FB post needs to drag people away from there so you can explain on your own site why the horse is for sale and give a price if you want to.
Post your horse for sale
Yay! Now comes the easy part. This is all about the prep and once it is done, this is easy.
Go to your Facebook Page. Make sure you are posting as your Page. Then all you have to do is Write an intro bit about the horse and paste in the link.
You’ll see the information you posted in the Yoast SEO section pulls up on the Facebook post. Slick, huh? Beats the mess Facebook can make when you let it choose!
Below the screenshot you’ll see a quick video of the process.